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With hundreds of commercial channels, regions, and executions to choose from, we build cost-effective TV Ad campaigns to suit all needs – be it a large national advertiser across multiple UK TV networks and channels, or a smaller regional campaign, we will find a solution to meet your needs.
Generally, TV advertising is bought and sold on a Cost Per Thousand (CPT) basis (the cost an advertiser pays per 1,000 views). This price is either negotiated and fixed with the TV station or set by ITV and traded at a discount or premium depending on numerous factors:
The cost of TV advertising is dependent on when the ad airs. Daytime TV (09:00-17:30) is usually considered a less desirable time to advertise as it attracts a smaller more passive audience, resulting in lower TV ratings. However, due to this we are able to achieve lower CPTs compared to peak times and therefore it can be the most cost efficient way of reaching your target audience.
Whilst daytime shows reach a limited audience, peak time slots are capable of reaching an expanded viewership, increasing the estimated costs to advertise.
When planning a campaign we would consider the brand’s target audiences’ viewing habits, and think about what they are watching and a particular time of day.
The length of your TV advertisement will greatly impact the cost of broadcasting.
30 seconds is the industry standard for campaign costing. If the length of your advert is shorter or longer than this, the costs will vary accordingly.
Broadcasters such as ITV, Channel 4, and Sky allow your brand to target specific areas. These areas fluctuate in population density, therefore, resulting in differing costs.
For instance, when targeting consumers in the densely populated city of London, the CPT will be higher compared to Yorkshire. Though the cost may be higher, you will reach more viewers and in turn have a higher potential return on investment.
Each channel has a different costing structure. We have information on several channels here. Most broadcasters offer catchup and VOD services, where you can buy more specific audiences but, naturally, the CPT will rise in comparison to broadcast channels.
TV advertising costs fluctuate by month and time of year depending on supply and demand.
The winter months tend to see an increase in viewership due to factors such as colder weather and shorter days. Subsequently, advertisers’ demand for airtime increases, causing a rise in cost. This particular time of year ties in with the run-up to Christmas whereby advertising demand increases, again resulting in higher costs.
In contradiction to this, the summer months tend to be cheaper for advertisers, but factors such as big sporting events or political elections may have an adverse effect.
In the U.S., for example, the unmatched viewership for the Super Bowl means that 30-second tv adverts have been bought for as much as $6.5 million!
As with any market, commodity compels cost. There are two variables involved; advertisers in the marketplace and viewing figures.
Daily viewing can be affected by something as simple as the weather. For instance, when it rains, viewership generally increases; similarly, when the sun is shining, there is generally a decrease.
We have been buying TV space for over 45 years. Therefore, we have experienced every seasonal and economic market condition that has existed during this time.
All of the above factors are proven to affect the cost of TV advertising, however, the approach a media agency takes has the biggest impact of all.
Through our developed process of testing, refining, and optimisation we ensure the most cost-efficient campaign for your brand.
At TV Advertising Agency, we find the perfect solution for your TV advertising needs. We work with all budgets, creating either highly targeted branding campaigns or delivering proven results with Direct Response led ROI campaigns
Contact us today to discuss with our team of experts the most cost-effective plan for a TV campaign tailored to your every need. Call us on 0207 3890876 or fill in our contact form to start the process of getting your brand on TV.
With their smaller viewing figures, the cost of advertising on TV with Sky is naturally lower, an ad slot in daytime shows on Sky costs around £150 to £250. Advertising during the peak time costs about £650 to £1,150.
The cost of TV Advertising on Sky channels is typically less than that of ITV, Channel 4, and Channel 5 as this network has generally smaller viewing figures.
A 30-second slot on daytime TV can cost between £1,000 to £2,000 peak rates for shows such as Hollyoaks and Catastrophe are around £10,000 to £20,000.
How much does a 30-second TV advert cost?
On average, a 30-second TV advert can cost between £1,000 to £2,000 if it’s shown during the daytime but these prices can skyrocket during peak times.
TVAdvertising.agency is part of the Media Campaign Group, which has been at the forefront of independent media planning and buying for over 45 years across all media platforms. The company has a history of investing heavily in technology and people to provide its clients with the best possible service.
TV Advertising Agency
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