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ITV revenue Increase despite ad revenue decline
ITV revenue Increase despite ad revenue decline ITV has reported a 2% revenue increase for 2017 despite a 5% fall in advertising which was worse than the [...]
Students watching most of their programming on Laptops and Mobiles
Student TV Viewing New figures show that more students are watching TV on laptops and mobile phones rather than sitting down in front of a TV set. [...]
Thinkbox 2016 TV Review
Thinkbox The independent marketing body for TV, announced their review of 2016 The key facts from Thinkbox are as follows... -Seven years of growth for TV ad [...]
Paralympic Games TV Advertising
Paralympic Games TV Advertising After the exploits of athletes competing at the Rio Olympic Games this summer, attention now turns to their Paralympic counterparts as it is their [...]
Important Statistics for TV Advertisers
TV Advertising Viewing Decline TV Advertising Viewing Decline Still Relevant ? There is a lot of skepticism around TV advertising due to the advance of modern technology [...]
TV Celebrity Endorsements
TV Celebrity Endorsements Endorsements of brands so as to make them desirable to consumers is what it’s all about for advertisers. Having a famous face part of [...]
Can Advertising To Children Ever Be Considered Ethical?
Can Advertising To Children Be Ethical? With the rise of technology, it is now known that children aged five to 16 spend an average of six and a [...]
Are These Ads Too Controversial For TV?
Controversial TV Adverts Sometimes, there’s a fine line between an ad being acceptable and an ad being controversial and when British viewers decide that an ad isn’t [...]
The First TV Ads
First Adverts On TV The first adverts on TV, in black & white were pushy promotions to high-definition inspirational stories, it is safe to say that television advertising [...]