ITV revenue Increase despite ad revenue decline ITV has reported a 2% revenue increase for 2017 despite a 5% fall in advertising which was worse than the [...]

Student TV Viewing New figures show that more students are watching TV on laptops and mobile phones rather than sitting down in front of a TV set. [...]

Thinkbox The independent marketing body for TV, announced their review of 2016 The key facts from Thinkbox are as follows... -Seven years of growth for TV ad [...]

Paralympic Games TV Advertising After the exploits of athletes competing at the Rio Olympic Games this summer, attention now turns to their Paralympic counterparts as it is their [...]

TV Advertising Viewing Decline TV Advertising Viewing Decline Still Relevant ? There is a lot of skepticism around TV advertising due to the advance of modern technology [...]

TV Celebrity Endorsements Endorsements of brands so as to make them desirable to consumers is what it’s all about for advertisers. Having a famous face part of [...]

Can Advertising To Children Be Ethical? With the rise of technology, it is now known that children aged five to 16 spend an average of six and a [...]

Controversial TV Adverts Sometimes, there’s a fine line between an ad being acceptable and an ad being controversial and when British viewers decide that an ad isn’t [...]

First Adverts On TV The first adverts on TV, in black & white were pushy promotions to high-definition inspirational stories, it is safe to say that television advertising [...]