Our TV Process Brief To Broadcast

Targeted TV Advertising

With over 40 years’ experience in TV planning and buying, we know how important it is for campaigns to be targeted to the relevant audience for you. We have grown hundreds of businesses from small TV tests to £8 million per annum + spends both in the UK, USA, Australia and Central Europe – and can help your business too, whatever size or spend you have. Targeted TV Advertising is proven to be one of the most efficient advertising mediums for ROI on Direct Response brands and trackable advertising campaigns


The newest offering to regional TV comes from Sky’s Ad Smart. It works in a highly targeted way can be bought on postcode and demographic, segmenting households into a profile based on subscription info and data (supplied by Experian). At present, there are currently over 90 mosaic profiles available to advertisers, including household income or lifestyle. There are also 32 set regional and metropolitan areas to provide a local TV advertising framework. Learn more…

ITV is the longest running commercial network in the UK. Comprising of 12 regional sub-franchises which can be bought separately, ITV offers an extensive breakdown of regional programming and advertising opportunities. Learn more

Launched in 1982, Channel 4 stands alone from other commercial channels as it is a British television public-service broadcaster. Like ITV, Channel 4 can be bought on a regional macro basis. Learn more

VOD allows access to TV content any time after the linear airdate, anywhere in the country, or worldwide if downloaded. Most digital divides such as tablets, smartphones, desktops and connected TVs support the platforms provided by the biggest broadcasters in the UK. There are specific broadcaster platforms such as ITVplayer, 4OD and Sky Go, or digital only options with YouTube and Blinkbox.