TV Analysis – Targeted TV Advertising

At TV Advertising Agency we understand it is vital to deliver a qualified return on investment from your media. This is why pragmatic analysis strictly underpins our planning. We have built our reputation on developing cost-efficient TV campaigns which grow through continued optimisation. Just look at some of our case studies!

We employ the same rigorous process for all clients big or small, planning and analysing on a line-by-line basis, so you know the up most attention is being paid to every spot that you invest in.

Targeting is more than channel selection. Each spot needs to be paying for itself. We have two automated systems in addition to which our team have an average of 15 years experience optimising TV plans to give the best returns in the market

If you would like more information on how to ensure that your TV spends are giving the returns you need then please call our team on 0207 3890876 or fill in the contact form

Competitor and sector analysis

We exploit the value of the latest research software such as Nielsen, Mosaic and DDS, and evaluate competitor and sector advertising activity for all our new and existing clients.

Planning Your TV Campaign

Analysing the research collated on sector and competitor spends, in addition to any internal data you provide, we confirm the final brief and set to work on planning your TV advertising campaign.

Tracking your TV spots

BARB overnight data is collated for initial guidance on returns, followed by final consolidated figures 10 days after your spots go out. We continuously check that your spots are being delivered as per the schedule, updating you when or if they change.

Optimising your TV campaign

Using a combination of off-the-shelf and purchased analytical systems, we track not only the delivery of the airtime, but responses via call log or web traffic. This provides tangible evidence, optimising the spots which respond best to your KPI’s.